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New York Times: Warum produziert Apple in China?

23. Januar 2012Allgemein

New York Times: Warum produziert Apple in China? In einem ausführlichen Artikel beantworten die New York Times die Frage, warum Apple eigentlich (fast) alle seine Produkte in China herstellen lässt.
Der Grund, warum iPhone, iPad, iMac & Co. nicht in den USA hergestellt werden, liegt überraschenderweise nicht in den Kosten: Vor mehreren Jahren unterstützte die chinesische Regierung den schnellen Bau von ganzen Fabriks-Städten, in denen 3.000 Arbeiter leben können. In nur einem Tag wurden solche riesigen Gebäude aufgestellt. Für Arbeitsstätte und Unterkunft für 8.700 Industrie-Techniker benötigte man gerade einmal zwei Wochen. In den USA bräuchte man dazu mindestens 9 Monate. Die heutige Technik benötige tausende kleine Komponenten, die alle in der selben Region hergestellt werden – und am Verlegen dieser globalen Zulieferer-Kette scheitert die Umsiedlung in die USA.

WERBUNG

Noch interessanter ist der Textabschnitt über die last-minute Entscheidung, das iPhone-Display aus Glas zu fertigen:

In 2007, a little over a month before the iPhone was scheduled to appear in stores, Mr. Jobs beckoned a handful of lieutenants into an office. For weeks, he had been carrying a prototype of the device in his pocket.

Mr. Jobs angrily held up his iPhone, angling it so everyone could see the dozens of tiny scratches marring its plastic screen, according to someone who attended the meeting. He then pulled his keys from his jeans.

People will carry this phone in their pocket, he said. People also carry their keys in their pocket. “I won’t sell a product that gets scratched,” he said tensely. The only solution was using unscratchable glass instead. “I want a glass screen, and I want it perfect in six weeks.”

After one executive left that meeting, he booked a flight to Shenzhen, China. If Mr. Jobs wanted perfect, there was nowhere else to go.

New screens began arriving at the plant near midnight.

A foreman immediately roused 8,000 workers inside the company’s dormitories, according to the executive. Each employee was given a biscuit and a cup of tea, guided to a workstation and within half an hour started a 12-hour shift fitting glass screens into beveled frames. Within 96 hours, the plant was producing over 10,000 iPhones a day.

For over two years, the company had been working on a project — code-named Purple 2 — that presented the same questions at every turn: how do you completely reimagine the cellphone? And how do you design it at the highest quality — with an unscratchable screen, for instance — while also ensuring that millions can be manufactured quickly and inexpensively enough to earn a significant profit?

Den vollständigen (und äußerst lesenswerten) Artikel findet ihr hier: Apple, America and a Squeezed Middle Class – NYTimes.com

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