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Apple überholt Coca-Cola als wertvollste Marke der Welt

30. September 2013Neuigkeiten, News

Einem aktuellen Bericht der Identitäts- und Branding-Firma Interbrand hat US-Unternehmen Apple den Getränke-Konzern Coca-Cola als wertvollste Marke der Welt abgelöst. Coca-Cola stand knapp 13 Jahre auf Platz eins und muss sich nun mit dem dritten Rang zufrieden geben, denn auch Google hat sich weit nach oben gekämpft und auf Platz zwei eingenistet.

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Apple überholt Coca-Cola als wertvollste Marke der Welt

In der Umfrage der New York Times, die den Titel „Best Global Brands“ trägt, ist folgendes zu lesen:

Every so often, a company changes our lives, not just with its products, but also with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new #1—Apple. Few brands have enabled so many people to do so much so easily, which is why Apple has legions of adoring fans, as evidenced by the record-breaking launch of the iPhone 5c/5s. For revolutionizing the way we work, play, and communicate – and for mastering the ability to surprise and delight—Apple has set a high bar for aesthetics, simplicity, and ease of use that all other tech brands are now expected to match, and that Apple itself is expected to continually exceed. 

From our perspective, Apple’s internal brand strength has remained steady. CEO Tim Cook has assembled a solid team that is aligned around the Apple vision, which has allowed them to deliver against the promise time and time again. There’s been a lot of change at the top in the last 12 months, but the alignment of both hardware and software design under Jonathan Ive is a major step toward maintaining focus. A shrewd move, perhaps, given the stiffer than ever competition over the last 12 months: Samsung is now the world’s most profitable smartphone manufacturer, Google has expanded Android and its maps still seem to be the “preferred” route, and Windows Phone 8 certainly raised more than a few eyebrows.

Every so often, a company changes our lives, not just with its products, but also with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new #1—Apple. Few brands have enabled so many people to do so much so easily, which is why Apple has legions of adoring fans, as evidenced by the record-breaking launch of the iPhone 5c/5s. For revolutionizing the way we work, play, and communicate – and for mastering the ability to surprise and delight—Apple has set a high bar for aesthetics, simplicity, and ease of use that all other tech brands are now expected to match, and that Apple itself is expected to continually exceed.

From our perspective, Apple’s internal brand strength has remained steady. CEO Tim Cook has assembled a solid team that is aligned around the Apple vision, which has allowed them to deliver against the promise time and time again. There’s been a lot of change at the top in the last 12 months, but the alignment of both hardware and software design under Jonathan Ive is a major step toward maintaining focus. A shrewd move, perhaps, given the stiffer than ever competition over the last 12 months: Samsung is now the world’s most profitable smartphone manufacturer, Google has expanded Android and its maps still seem to be the “preferred” route, and Windows Phone 8 certainly raised more than a few eyebrows.

Schon im Jahr 2011 war Apple weit oben mit dabei und belegte Rang zwei der Wertung, die seit 2000 jährlich durchgeführt wird. Apple hat dementsprechend einen Wert von 98.3 Milliarden US-Dollar und wird von Google auf Platz zwei mit 93.3 Milliarden US-Dollar verfolgt. Coca-Cola ist unterdes auf Rang drei mit 79.2 Milliarden US-Dollar abgerutscht.

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Dennis schreibt nun schon seit geraumer Zeit bei iPhone-News mit und liebt es journalistisch tätig zu sein. Sein iPhone begleitet ihn dabei auf Schritt und Tritt.

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